100% Real Mink
/Ongoing project./ 2021
100% Real Mink, is part of a larger body of ongoing work by titled Daily Diet. It is an attempt to criticize the power of money and point fingers at the capitalist, consumerist culture of the world.
In this edition, the focus is on Mink Farming and the trade of Mink products. During the COVID-19 pandemic, mink turned out to be very susceptible to human–mink infection, sparking fears of widespread outbreaks and mutations in the mink farm populations of many countries. In November 2020, Denmark decided to cull all its mink - up to 17 million lives - because of the chance of spreading coronavirus to other humans. While the rest of mink farms in the world containing about 40 million minks, prepare to follow suit, these images are created as a reaction to the horror of mink farming and its relation to humans.
Photograph of Mink fur extracted from online advertisement. Sellers boast about the quality by mentioning 100% real mink in order to ensure “supreme quality”.
Photograph of Marilyn Monroe wearing Mink Fur collar. The accessory is preserved by a private collection. It is put on digital display, constantly collecting revenue and adding value to the Monroe Brand.
The text “What becomes the legend most” has been famously used to promote mink fur products since the 1960's. The copy is championed as one of the most effective PR campaigns of all time. It is going strong until today, with new editions released as early as January 2021.
The animal, when farmed are usually kept in small cages and live most of their lives with fear, stress, disease, parasites, and other physical and psychological hardships. all for the sake of an unnecessary global industry that makes billions of dollars annually.
The text “Keeps you incredibly warm with glamour and style” is used with a mink fur jacket made by exploiting the same type of mink and is currently available for sale in the United States.